Southwest Airlines has never been a carrier to shy away from a creative way to attract new kinds of passengers. This year, the airline is using 2025’s Word of the Year, « 67 », to push forward a flash fare deal that is built around that specific number. This sale leans into a popular viral trend that has taken the world by storm, one that is difficult to define fully, and yet one that most young people will be able to quickly identify.
The airline is offering one-way tickets starting at $67 on select routes within the continental United States, offering a budget-travel promise the likes of which the airline rose to prominence for. The airline is offering its trademark low-cost getaways for less, all while using playful marketing to cater to younger-generation travelers. These savings are real for travelers who are capable of planning, hunting for limited seat inventory, and accepting the tradeoffs that come alongside entry-level fares. Passengers looking to capitalize on these kinds of tickets should move quickly, as the offer only lasts three days.
This unique sales promotion will run from December 16 to 18, 2025, ending at 11:59 PM Pacific time on the final day, according to reports published by USA Today. The sale itself will be exclusively applied to select bookings at least 21 days before departure. Discounted travel is ultimately limited to the continental United States for flights that are scheduled between January 6 and March 4, 2026, with overall availability focused on both Tuesday and Wednesday departures.
Southwest Airlines is framing this new campaign as a unique way to connect with Generation Alpha’s slang and interest in viral campaigns. From an operational perspective, the fine print here does ultimately matter, as inventory is capped by market and day, all while the headline price is tied mostly to basic fares, which trade flexibility for the lowest overall headline number. Taxes are also included in these figures, but extras could certainly increase the costs of travel.
A Popular Viral Trend Behind This
2025’s word of the year, as defined by dictionary.com, is a number, not a word. « 67, » which is pronounced « six-seven, » blew up online, with members of Generation Alpha using it as an omnipurpose response, using it similarly to « maybe. » The term has spread via TikTok, Instagram, other forms of popular media, and individual person-to-person connections. Searches for the term jumped by a factor of six following the month of June.
This overall ambiguity is the point, and the slang here works because it is very difficult for outsiders to ultimately pin down. This has allowed the unique term to offer a sense of belonging to members of the next generation who may choose to deploy it.
Southwest Airlines’ unique campaign aims to borrow this specific energy, turning a youth meme into a price anchor while offering a message that everyone can understand. In a crowded holiday deal season, the airline gets a conversation starter instead of yet another discount banner. This is marketing that ultimately makes sense and speaks to the carrier’s newfound youthful identity.
Why Southwest Airlines Is Moving Away From Point-To-Point Flying
With this change to ‘high-density stations,’ Dallas-based Southwest will aim to offer more flights to more destinations.
How Can You Actually Take Advantage Of This Deal
To actually land the fare here, passengers will need to treat their booking experience like a scavenger hunt. They will need to start with flexible city pairs, then filter for nonstop listings when they are available. The offer can apply to both nonstop flights and single-connect itineraries.
The price that has been published ($67) already includes government taxes and fees, and extras can erase the bargain. Thus, passengers should be well aware of how much they might be spending on things like upgraded options or itinerary edits that can erase the bargain. This promotion is positioned around one-way tickets, which are nonrefundable and generally lack flexibility. Thus, the 24-hour cancellation window is pretty much the only main safety value a passenger might have.
If a passenger’s plans may shift, Southwest Airlines also notes that you may qualify for a flight credit only if passengers cancel more than 10 minutes prior to scheduled departure. If passengers happen to miss that, however, the remaining value of their ticket will be forfeited.