In a pivotal discussion, H.H. Princess Sara bint Salman Al‑Saudi Al‑Saud and Mr. AlHamdan outlined how Saudi Arabia is stepping into the global tourism spotlight by hosting the 26th UN Tourism General Assembly in Riyadh (7-11 November 2025) — coinciding with the 50th anniversary of the UN tourism body. They emphasised Saudi’s intent to leverage this milestone to showcase its transformation under Vision 2030, and to set a new course for the industry under the theme “AI-Powered Tourism: Redefining the Future.” The roundtable highlighted three core areas of focus: deepening international collaboration across 160+ member states; embedding artificial intelligence and sustainable innovation into the travel ecosystem; and using the event as a platform to accelerate Saudi’s role as a global tourism hub and model of responsible growth.